We produce tailored media content
Swiss-Ski attracts new audiences in China ahead of 2022 Beijing Winter Games
Six of the FIS sanctioned World Cup events hosted by Swiss-Ski, including Davos, Engelberg, Adelboden, Arosa, Lenzerheide and Crans Montana will be streamed on the Huya platform in China for the 2021/22 season, complete with Chinese commentary. A dedicated Swiss-Ski SINA Weibo social media account is also operating, providing the latest race results and information, both facilitated and managed through a cooperation with H&A Media.
© Stephan Bögli / Swiss-Ski
Our Expertise
TV Production Planning & Host Broadcasting
Working closely with International Federations, rights-holders and event organisers to ensure all elements of host broadcasting are delivered on budget and to the best quality.
Social Media Engagement – China specialists
We register and operate social media platforms on behalf of clients to interact and build a Chinese fan base. Tasks include re-purposing and generating original content - text, video, images and info-graphics. We engage directly with fans and athletes and provide detailed feedback to client federations on their preferences and opinions.
Live streaming
From venues and master control rooms to YouTube, Facebook and dedicated Chinese platforms, we help clients reach new digital audiences.
Communication Services
Copywriting & Proofreading
What our Clients say
Eurovision Sports is delighted to pioneer broadcast of alpine sports into the China market. Swiss Ski events are the world’s best and we look forward to bringing the excitement of ski racing and the beauty of Switzerland to a Chinese audience. Thanks to H&A Media for their re-purposing of Eurovision Sports broadcast content, addition of Chinese commentary and China market distribution, we added an additional 3.8 million viewers. Importantly we also strengthened relations with CCTV, China’s public service broadcaster and look forward to building on this relationship in the future.’
Stefan Kuerten, Head of Sport, European Broadcast Union
Asian Table Tennis Union (ATTU) has worked closely with Guy Horne since 2002. He has been instrumental in ensuring our top events have wide-spread free-to-air broadcast coverage in China, Japan and Korea and across the Middle East. We have tasked H&A Media with expanding our digital presence; arranging live-streaming of the 2018 and 2019 Asian Junior & Cadet Table Tennis Championships and driving our on-line youth audiences across Asia.
Tony Yue, Honorary General Secretary, Asian Table Tennis Union
