Swiss-Ski attracts new audiences in China ahead of 2022 Beijing Winter Games
Six of the FIS sanctioned World Cup events hosted by Swiss-Ski, including Davos, Engelberg, Adelboden, Arosa, Lenzerheide and Crans Montana will be streamed on the Huya platform in China for the 2021/22 season, complete with Chinese commentary. A dedicated Swiss-Ski SINA Weibo social media account is also operating, providing the latest race results and information, both facilitated and managed through a cooperation with H&A Media.
© Stephan Bögli / Swiss-Ski
TV Production Planning & Host Broadcasting
Working closely with International Federations, rights-holders and event organisers to ensure all elements of host broadcasting are delivered on budget and to the best quality.
Social Media Engagement – China specialists
We register and operate social media platforms on behalf of clients to interact and build a Chinese fan base. Tasks include re-purposing and generating original content - text, video, images and info-graphics. We engage directly with fans and athletes and provide detailed feedback to client federations on their preferences and opinions.
From venues and master control rooms to YouTube, Facebook and dedicated Chinese platforms, we help clients reach new digital audiences.
Copywriting & Proofreading
What our Clients say
Stefan Kuerten, Head of Sport, European Broadcast Union
Tony Yue, Honorary General Secretary, Asian Table Tennis Union