Live sport from the desert, mountains and ocean, with specialist reach into China, Asia and the Middle East.
Who we are
H&A Media is a broadcast, media and communications company, founded in Lausanne, Switzerland in 2018, bringing to clients 30 years+ of sports marketing industry experience.
H&A Media offers a global network of experts and resources to deliver projects across the sports marketing mix. We produce tailored sports media content for international federations, rights-holders and destinations, with a strong focus on Asian and Middle East markets.
Whether helping clients to develop strategies, enhancing brands, creating big ideas or delivering assets, our multi-talented team possess local knowledge and provide global expertise to find the right solution.
What makes H&A Media different
H&A Media founders have decades of broad global sports marketing experience to advise major sports asset owners on strategic projects. We spot commercial opportunities that connect sponsorship, broadcast, social media and key messages into a coherent marketing strategy. Whether the need is market specific, regional or global, we have the knowledge and resources to advise. Our advisory clients include FIBA 3x3, Volleyball World, Jockey Club of Saudi Arabia, Eurovision Sport, AISTS.
Prior to the creation of H&A Media in 2018, the founders worked with the Barclays Premier League, FIFA, UEFA, Volleyball World, World Aquatics, World Table Tennis, Badminton World Federation and the Asian Games developing commercial strategies, including sponsorship and broadcast. In football, key H&A Media personnel delivered commercial programmes for the China Football Association as well as global broadcast for Manchester United, Liverpool, Barcelona and Real Madrid football tours staged across Asia.
We don't just work in studios. We deliver multi-camera live feeds from the desert, from mountains and from the ocean. From densely populated cities in Asia to remote locations in the Arabian Gulf. Our competence lies in broadcast management. We integrate complex layers including aerial filming, 4G/5G cellular transmission and graphics into a multi-media narrative that audiences can follow, from wherever the action is.
We believe there is immense potential growth for effective communications in emerging markets. H&A Media wins the confidence of national sport associations, teams and athletes, coaching them to talk on camera and tell their story. We undertook interviews with the China national short track speed skating coach, Zhang Jing, for the International Skating Union as well as national team skaters — a first for the governing body and for international audiences.
For leading sports conferences, H&A Media is engaged to distil the key messages for communication. Since we are deeply embedded in the business and aware of the governance of sport, this allows us to talk to International Federations about what and how to communicate to ensure the message resonates. Our conference clients include European Athletics (European Running Business Conference) and the Association of National Olympic Committees (ANOC) General Assembly.
Finding that storyline, asking the right questions, researching the race route, discussing with race organisers, finding that team or athlete that no-one has spotted for a break-out performance. It’s the story that no one expects that grabs the attention, that is the lasting memory.
From global broadcasters like CNBC and The Olympic Channel to regional giants such as SuperSport (Africa), Dubai Sports Channel (pan-Middle East) and SPOTV (pan-Asia), H&A Media is a trusted supplier of live events to key broadcasters. Our expertise with highlights shows brings an added dimension — allowing longevity of viewing whether on streaming platforms or inflight, maximising the impact for clients.
Headquartered in Lausanne, we also have key personnel located in Shanghai, Hangzhou and Hong Kong, China, to ensure we remain informed and present in the China market with excellent ‘local’ relationships with media, broadcast channels and athlete talent. Our network and knowledge of Chinese streaming platforms ensure we reach a youthful demographic, with reliable transmission and a roster of Mandarin-speaking commentators who bring knowledge and entertainment.
Athletes connect well with fellow athletes across sports, and with fans. H&A Media coach top athletes who are also exceptional communicators in sports as diverse as marathon running, canoeing, sailing, skiing and taekwondo. For running broadcasts, Paula Radcliffe OBE is a distinctive voice, bringing her talent as a former Women’s Marathon World Record Holder. For sailing, skating and rowing, we work extensively with Olympic sailing gold medallist Lily Xu Lijia OLY.
All clients receive qualitative and quantitative data relating to audience behaviour and viewership where relevant, as well as links to posts and creative output — helping clients understand what resonates with audiences and to drive content forward for growth.
Key statistics · Since 2018
Services
Latest projects
The 2025 World Rowing Championships take place September 21–28 in Shanghai as part of a long-term plan to expand the sport in the China market. H&A Media launched and operated four Chinese-language social channels, created original content and led editorial coverage of the China national rowing team.
The longest-established elite and mass-participation race in the Middle East. H&A Media served as Executive Broadcast Managers — key technical personnel, integration of commentary and graphics, original film shoots and highlights production. Global live broadcast and highlights distributed to 100 territories worldwide.
The world’s most popular rugby sevens event, with 130,000 fans from all over the world. H&A Media is the lead agency for China market engagement — launch and operation of the official HK7’s WeChat channel, ticket-sales promotion and China-based fan engagement.
Sailing’s toughest team challenge. H&A Media launched and operated China social channels and produced Mandarin studio shows with expert presenters. Results: 17 studio shows aired, 30.3M cumulative programme views, 121 TV broadcasts, USD 6.8M social AVE, and 210M online news readership impressions.
The inaugural championships combined European Marathon, Half Marathon and 10km titles across Brussels and Leuven, with 25,000 in the mass-participation races. H&A Media handled live distribution outside Europe and highlights production, reaching over 120 territories.
Known as the world’s fastest half marathon, with two official World Records set on the course. H&A Media delivered host broadcasting, commentary and graphics integration, aerial filming, LTE 4G/5G transmission, global distribution, pre-race film shoots and highlights production.
Short-format triathlon racing with the world’s best. H&A Media handles China market broadcast distribution and expert Chinese commentary. In 2025, Supertri attracted 400,000+ cumulative views per race and 2.5M views per season on Huya.
In the lead-up to Beijing 2022, Swiss-Ski activated its media presence in China. H&A Media live-streamed all hosted competitions — ski jumping, slalom, cross-country, half-pipe and downhill — with expert Chinese commentary and operation of the Swiss-Ski Weibo platform.
H&A Media relaunched the ISU Weibo account and launched its WeChat account, attracting over 1.35M followers and 70M engagements during the Beijing 2022 Winter Olympic Games.
With ~50% of the ICF’s global viewing coming from China, H&A Media launched and operated a live-streaming and VOD service on Huya for all major competitions, and trained Chinese national canoe coaches as Mandarin commentators. The service attracted over 70M viewers.
Clients
Social & broadcast platforms
From global broadcasters to regional giants and China’s biggest streaming platforms, H&A Media is a trusted supplier of live events and social content.
Team
Guy Horne
Managing Director
Joanne Horne
Head of Communications
Emma Smith
Head of Live Production
Jonas Detrois
Creative Manager
Julia Yang
Account Director
Lily Xu Lijia
Presenter
Pamela Leung
Presenter
Testimonials
H&A Media played a pivotal role in the International Skating Union’s Chinese social media strategy. Their expertise was especially evident during the Beijing 2022 Olympic Winter Games and the UpAgain campaign, which helped position the ISU as the leading international winter sports federation on Chinese social media at the time. With their deep market knowledge, creativity, and professionalism, H&A Media significantly expanded the reach and impact of skating in China. Working with their team was a real pleasure, and I highly recommend them to any organization looking to grow its presence in the Chinese market.
News
H&A Media has been appointed to support World Taekwondo across media and communications. (50-word summary to follow.)
H&A Media is reappointed as official media partner for the 2026 European Running Business Conference. (50-word summary to follow.)
Opportunities
We’re always keen to hear from creatives, freelancers, talent, presenters, Antarctic marathon organisers and other eccentric types. If that sounds like you, get in touch.
enquiries@hamedia.ch